What It Means to Be a Smart Brand in the Age of AI.
The Website Baba’s framework for evaluating which brands effectively collect user data and personalize experiences. In the race to be “innovative,” brands are scrambling to leverage new technologies—artificial intelligence, conversational interfaces, RFID bracelets, in-store beacons, and even drones—to collect data on users and personalize experiences for them. But how effective are these initiatives? Are they […]
How People Really Use Voice Interfaces.
(Hint: It’s not to shop—yet, new research shows.)
The revolution will soon be vocalized. Five years after Apple’s personal assistant, Siri, appeared on iPhones, voice user interfaces (VUIs) have gone mainstream, fueled in part by the surprise popularity of Amazon’s Echo, a hands-free speaker powered by a personal assistant called Alexa.
6 Ways Marketers Can Get Augmented Reality Right.
New iPhones and platforms are ushering in an era rich in possibilities.
Around this time last year, Pokémon Go was all the rage. The prospect of finding and capturing virtual monsters roaming around in the real world by simply looking into your phone was more than a fun fad; it was a glimpse into the future of human-computer interaction and a world where the physical and digital come together as one.
Design In The Age Of The Consumer
The Apple iPhone, Spotify’s streaming service and the Tesla Roadster — all revolutionary pieces of technology that secured competitive advantages because of the quality of their design.
Oculus will bring VR to the web with React VR and Carmel VR browser
VR won’t be confined to apps. Oculus just announced the ReactVR javascript framework for building WebVR experiences that can run on the forthcoming Oculus VR web browser codenamed “Carmel”.
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