At TWB, what we love is that we get to provide our cloud and hosting customers with marketing expertise that will allow them to grow their businesses, turning leads into long-lasting customer relationships. Whether we are with a client or at a networking event, we get asked a great deal about what we feel is the secret formula to cloud marketing success. Is it a company’s ability to create an emotional connection to the customer through brand? Is it the ability to deliver a memorable website design paired with optimal website performance? Or is it a company’s delivery of intelligent content that engages its readers, turning leads into sales? Although all aspects contribute considerably to the overall success of a company, there is no secret formula, per se.
In today’s Internet Age where everything is shareable and potentially viral, us designers constantly come across new things that inspire us to push past boundaries in our work. Yet, how do you make sure that your project is not just visually fresh but actually works for your target user? How do you get a user […]
Nowadays, when target audiences formulate their own opinions related to a specific brand or a company, a website is a focal point of exposure for all organizations. With so many website styles and trends to choose from, knowing which layout will be the most effective could be an overwhelming and daunting task. Minimalism is one […]
If you’re a fan of this monthly design trends series, there’s a strong possibility you’ve seen a trend or two that you just didn’t like. And that’s OK. This month, each of the three trends should be design conversation starters. While the visuals look cool, are they readable and usable? (Questions every website designer should […]
The Website Baba’s framework for evaluating which brands effectively collect user data and personalize experiences. In the race to be “innovative,” brands are scrambling to leverage new technologies—artificial intelligence, conversational interfaces, RFID bracelets, in-store beacons, and even drones—to collect data on users and personalize experiences for them. But how effective are these initiatives? Are they […]
(Hint: It’s not to shop—yet, new research shows.)
The revolution will soon be vocalized. Five years after Apple’s personal assistant, Siri, appeared on iPhones, voice user interfaces (VUIs) have gone mainstream, fueled in part by the surprise popularity of Amazon’s Echo, a hands-free speaker powered by a personal assistant called Alexa.
New iPhones and platforms are ushering in an era rich in possibilities.
Around this time last year, Pokémon Go was all the rage. The prospect of finding and capturing virtual monsters roaming around in the real world by simply looking into your phone was more than a fun fad; it was a glimpse into the future of human-computer interaction and a world where the physical and digital come together as one.