The V&A approached us to design the exhibition graphics for its first ever digital exhibition. We employed our expertise across digital and print media to create a unique brand kit that was applied across the show, from the printed communication to exhibition signage. Inspired by the iconic British plug design, we devised a fluid and cohesive body of work in print and three-dimensional installation graphics.
This ground-breaking exhibition was a huge success. Following its debut at the V&A it was toured to the CAFA Arts Museum in Beijing.
Decode looked at three current themes within digital design: ‘Code’, ‘Interactivity’ and ‘Network’. A key feature of our design was to make the themes distinct and easily understood but also work cohesively. Each section was assigned a colour from the on-screen colour model, RGB: red, green and blue.
We produced a forty-eight page gallery guide, which used a range of papers and print techniques, including dye-cut pages featuring patters we developed from our plug motif.