What It Means to Be a Smart Brand in the Age of AI.
Nov06

What It Means to Be a Smart Brand in the Age of AI.

The Website Baba’s framework for evaluating which brands effectively collect user data and personalize experiences. In the race to be “innovative,” brands are scrambling to leverage new technologies—artificial intelligence, conversational interfaces, RFID bracelets, in-store beacons, and even drones—to collect data on users and personalize experiences for them. But how effective are these initiatives? Are they […]

Read More
How People Really Use Voice Interfaces.
Oct03

How People Really Use Voice Interfaces.

(Hint: It’s not to shop—yet, new research shows.)

The revolution will soon be vocalized. Five years after Apple’s personal assistant, Siri, appeared on iPhones, voice user interfaces (VUIs) have gone mainstream, fueled in part by the surprise popularity of Amazon’s Echo, a hands-free speaker powered by a personal assistant called Alexa.

Read More
The war over artificial intelligence will be won with visual data
May29

The war over artificial intelligence will be won with visual data

Major technology companies and new startups are at war over having the most valuable artificial intelligence and at the core of this war is having unique high quality visual data.

Read More