Achieve Minimalism in your Web Design | Best Practices for Minimalistic UI/UX
Nov18

Achieve Minimalism in your Web Design | Best Practices for Minimalistic UI/UX

Nowadays, when target audiences formulate their own opinions related to a specific brand or a company, a website is a focal point of exposure for all organizations. With so many website styles and trends to choose from, knowing which layout will be the most effective could be an overwhelming and daunting task. Minimalism is one […]

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3 Essential Website Design Trends, November 2017
Nov06

3 Essential Website Design Trends, November 2017

If you’re a fan of this monthly design trends series, there’s a strong possibility you’ve seen a trend or two that you just didn’t like. And that’s OK. This month, each of the three trends should be design conversation starters. While the visuals look cool, are they readable and usable? (Questions every website designer should […]

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What It Means to Be a Smart Brand in the Age of AI.
Nov06

What It Means to Be a Smart Brand in the Age of AI.

The Website Baba’s framework for evaluating which brands effectively collect user data and personalize experiences. In the race to be “innovative,” brands are scrambling to leverage new technologies—artificial intelligence, conversational interfaces, RFID bracelets, in-store beacons, and even drones—to collect data on users and personalize experiences for them. But how effective are these initiatives? Are they […]

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How People Really Use Voice Interfaces.
Oct03

How People Really Use Voice Interfaces.

(Hint: It’s not to shop—yet, new research shows.)

The revolution will soon be vocalized. Five years after Apple’s personal assistant, Siri, appeared on iPhones, voice user interfaces (VUIs) have gone mainstream, fueled in part by the surprise popularity of Amazon’s Echo, a hands-free speaker powered by a personal assistant called Alexa.

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6 Ways Marketers Can Get Augmented Reality Right.
Oct03

6 Ways Marketers Can Get Augmented Reality Right.

New iPhones and platforms are ushering in an era rich in possibilities.

Around this time last year, Pokémon Go was all the rage. The prospect of finding and capturing virtual monsters roaming around in the real world by simply looking into your phone was more than a fun fad; it was a glimpse into the future of human-computer interaction and a world where the physical and digital come together as one.

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